1. Looking for SEO services London?
Search Engine Optimization (SEO) services are used to help your website rank well organically and drive traffic to it. It is critical for any business to rank well for keywords that people use when searching for your type of business. If you don’t rank well for these search terms, it’s a missed opportunity, and it means your competitors are doing all of the work.
A good online marketing campaign can help almost any business grow, and SEO is one of those services that bring in high-quality traffic that converts. For example, if I want to rank well for a term like SEO Agency London, we must market ourselves for that term or else the other guys will get all of the leads. The same is true for your company.
With SEO as the long-term goal, you can begin with some paid ads while your SEO takes effect. I would always recommend that someone get some paid traffic to their website. It’s critical that you mix things up a little and don’t rely on one source of traffic as part of your overall marketing strategy. While SEO brings in the majority of people’s traffic, it takes time to see results, so looking into some paid ads in the short term is an option.
Long term, as your SEO takes over, we would look to reduce your ad spend to ensure that we get the balance right and, more importantly, a good solid ROI for your marketing budget.
2. How does it work?
It is entirely up to you how your campaign will unfold, and we can assist in areas where you are lacking. For example, if you don’t have time to do link building, we can fill that void for you. Alternatively, we can provide the full SEO service or just the parts you don’t have time to do. Every SEO campaign is unique, but it will always begin with a phone call or meeting to discuss what you do and what keywords you might want to rank for. We’ll want to know how many areas you want to focus on, especially if it’s local SEO.
We will then conduct an audit of your website, as well as compare your rankings to those of your competitors, and develop a plan of action for what we need to do in the coming months, whether it’s a technical fix, content strategy, or something else. Given my experience, we will fix whatever has the greatest impact from an SEO standpoint.
For example, if there were underlying technical issues that prevented Google from crawling your pages, or if 200 images were not tagged, we would ensure that Google can crawl and index pages on your site, as this is critical. Image tagging may come later, as the impact of tagging images at the moment is negligible.
3. Reporting & Account Management
Most SEO organisations will provide monthly reports on rankings, traffic, and conversions. You will also have email contact, and if you need to speak with someone, we are happy to do so. We can also hold regular meetings, but this comes at an additional cost. Many clients want fortnightly meetings and frequent contact with their SEO company, and we can accommodate that if your budget allows for it.
However, it is worth noting that many agencies make the client happy and have people in place to make the client happy, and while they do not deliver results, they will make you happy. We’re trying to strike a balance between getting results and providing enough reporting to keep a client happy, but time is money, and it comes out of your budget. The more we talk, the less time we have for work.
However, we are always happy to provide monthly reports on traffic, rankings, conversions, and how the site is progressing.
4. How Long Does SEO Take to Work?
I would always recommend 6-9 months in an area like London to get some decent rankings and results. Some areas may be faster than others, but it all comes down to the level of competition. We would always conduct competitor analysis and provide you with a timeframe at that point. However, time is affected by a number of factors, including your budget and the amount of content on your website.
To rank for a keyword, you must target it on your website, and in most cases, someone who has never done SEO before will need to add a significant amount of content to their website in order to target their keywords.
5. Am I tied into a contract for SEO?
This is determined by who you are dealing with. Some people are content with no contracts and the ability to work on a month-to-month basis, but the reality is that you will need to commit to SEO for at least 6 months to see any kind of real impact. The question is if you’re working month to month, will the SEO think three months ahead on your project and implement techniques for further down the road?
If we’re working with someone, it’s nice to know they’re committed to the project for 6 months so we can set up a process and then start working on the project knowing we’ll be paid for the next 6 months, which will essentially give you better results.
6. Get in touch
If you are looking for SEO Agency in London, get in touch. We’d be happy to discuss your requirements.