You may have read a blog post or heard of blogging, but why are blogs essential for a business like yours? Regular blog posting on your website has a lot of advantages. Let’s explore why blogs are essential.
In this article, I’ll tell you all you need to know about blog posts to boost website traffic.
1. What is a Blog Post?
According to Wikipedia, a blog post is “an informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts)”.
2. What are the Benefits of Blogging?
✔️ When people visit your website to read the information in your blog posts, it shows Google that your website is active and important. In turn, Google can move your website higher on SERPs (search engine results pages). If your website ranks better in Google’s search results, more people are likely to visit it.
✔️ Blogging can help you get more customers because every blog post you write is another chance to get more leads and turn blog readers into customers. The most important thing is to end each blog post with a call to action. Your call to action could tell people to sign up for your magazine, give you a call if they have any questions, fill out a contact form, come to your store, send you an email or follow you on social media. Your choice of CTA will rely on what you want to do with your marketing.
✔️ With every blog post you write, you show customers and possible clients that you know what you’re talking about and build your authority. For example, say you’re a personal trainer. In that case, you can place yourself as an expert on the subject by writing blog posts about different exercises, how to reach certain body goals, what to eat to help your workouts, etc. Because of this, possible customers are more likely to believe you and buy from you.
✔️ Blogging helps you build links. Backlinks, links to your site from another site, are one of the most important things Google looks at when deciding where to rank a site on its search engine results page. When you write good blog posts, other websites are likely to share them. This tells Google that the website is reliable and shares great content, which moves it up in the results.
✔️ People can share blog posts on social media. Do you ever feel like you don’t have enough to share? Well, blog posts are a great way to get content because you can use parts of them to make shorter posts for social media, slideshows, and a lot more.
471 Digital can help if you know that blogging is good for your business and want to hand it over to a professional, helpful company that will write high-quality blog posts that make your business look like an expert in your field. The best is it’s all part of the Core Solution we offer for a brand-new website.
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